Core Value:

 To be an enterprise whom society respects and people yearns.

Strategic Management Objectives: 

Build a world-class standardized enterprise.

Marketing Policy: 

Rooting in the local with three trademarks and multiple bases; cultivating deeply in domestic and expanding overseas.

Development View: 

Innovation is the driving force of enterprise development; culture is the vitality of enterprise soaring.

Enterprise Spirit: 

Solidarity, practicability, truth, innovation.

Operating Model: 

Talents selection by socialization, business model by marketization, enterprise management by internationalization, system form by diversification.

Service View: 

Satisfying with customers, employees and collaboration between departments.

Operation Principle: 

Customer first, talent supreme, exquisite quality, sincere service.

Operating Strategy: 

Continuously innovating products and technologies, optimizing market resources, refining internal management to achieve comprehensive transformation and upgrading.